The Canadian Who Saved His Soul website has added the National Bank Financial Group (NB) on its list of Canadian Financial Institutions being observed for corporate responsibility and community involvement. As a long-established Canadian bank, NB Bank is strong within Quebec and among the Francophone community, which gives it a distinct and unique culture among the Canadian banks. The NB website has the tagline “A driver of social and economic growth”. The above distinction and mission have the potential to provide National Bank with the basis for corporate innovation, social responsibility and community involvement.

National Bank Financial Group is presented on its website by bank President and Chief Executive Officer, Louis Vachon as:

Founded in Quebec City in 1859, the Bank has grown while striving to always earn the trust of its various stakeholders and contribute to the development of the communities it serves. 

Through a series of mergers and acquisitions over the course of its history, National Bank Financial Group has grown to become a powerful integrated financial group and Quebec’s leading bank. 

National Bank Financial Group is firmly committed to continuing deployment of itsOne client, one bankvision, which is aimed at giving clients access to the same exceptional service, whatever their point of entry to the Financial Group, and ensuring that our efforts are even more focused on client satisfaction.